According to the Adelaide Football Club, it takes all of us. To do what, they’ve not specified. One assumes they mean to win, ultimately, a premiership. This new campaign, launched ahead of the 2026 finals series, has struck some fans as mildly passive agressive.
“What are they implying? That we don’t rock up in our tens of thousands every week despite what garbage they might dish up on field?” Asked Barb Seatcushion from Plympton.
Ben Sacknicks from Ingle Farm added, “This feels a lot like ass covering to me. I hope they don’t think that blaming the fans will help them escape the heat if they lose that first final.”
When asked about the slogan at a recent press conference, AFC CEO Tim Silvers had this to say, “Listen. The executive, board, coaching staff and playing group are tired of shouldering all the responsibility for winning games. It’s not all up to us. At the end of the day, some blame has to be placed on the fans. We don’t think that’s unreasonable – even in addition to astronomical food and beverage prices and thousands of dollars in membership fees.”
When reminded that Adelaide has one of the largest and most loyal fan bases in the nation, Mr Silvers could only reply with, “Well, they’re no magpie army now are they.”
Long time listener, first time caller Andrew Fairlybitter had this to say on FiveAA this week, “As if being gaslit by Nicks at every post game presser isn’t bad enough, now we have to be responsible for them losing too. Give me a spell. The fans are the only ones actually pulling their weight in this arrangement.”
An AFC spokesperson for the campaign, Angela Busywork, said that the slogan was intended to promote the community aspect of a football club – where people are constantly throwing their arms around each other, getting supported like never before and just generally existing inside an amazing place to be when things are good or bad.
Asked if any of the fans were welcome to come and enjoy any of that atmosphere at any time during the week, she responded with, “Oh no, absolutely not. That’s just for employees of the club. Members and fans are welcome to admire how good we have it from a safe, vetted, police-checked distance.”
